March 7

CPI (Cost Per Impression)

CPI for publishers is the revenue or money you get per view of a web site.

For example, every page written on your site gets 500 views at a $10 CPM rate, then the CPI from the current page will be the following:

Cost Per Impression Rate ($) = CPM rate ($)/1000

If an advertiser sets $10 CPM rate then your earnings from per view will be = $10

CPM/1000 views = $0.01

Now, 500 views will earn you 500*0.01 ($) = $5

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